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Exquisite rural tourism routes across China unveiled

The Ministry of Culture and Tourism of China has recently unveiled 82 exquisite rural tourism routes across China under the theme “Creating Beauty, Embracing Rural Life.” These routes are carefully curated to enrich the supply of high-quality cultural and tourism experiences during the summer season, inviting visitors to explore ancient architecture, discover historical relics, delve into cultural roots, and savor local traditions.

Rural architecture, weathered by the passage of time, stands as a testament to the charm of rural landscapes and the continuity of historical legacies. These structures, imbued with the cultural codes of Chinese civilization, embody the wisdom and aesthetic pursuits of the Chinese nation. The newly launched routes encompass detailed itineraries, highlights of each route, recommendations for nearby attractions, distinctive local cuisine, and creative products. They showcase a diverse array of dwellings, ancient engineering marvels, and majestic temples and halls, including highlights like the Li Family Courtyard in Yuncheng’s Yanjing Village, the Taoping Qiang Village in Aba, Fujian’s Anping Bridge, Heze’s Yongfeng Pagoda, Tongcheng Confucian Temple in Anhui, and Juye Confucian Temple in Shandong.

According to reports, the thematic series “Creating Beauty, Embracing Rural Life” has been prominently featured on the homepage of the Ministry of Culture and Tourism’s official website. The ministry plans to bolster publicity through various media channels and market platforms, providing a comprehensive portrayal of architectural beauty and the artistry of ancient constructions, thereby enriching the cultural lives of the populace. This promotion phase will also encompass activities such as a photography contest titled “My Most Beautiful Ancient Architecture,” thematic events under the banner of “Creating Beauty, Embracing Rural Life,” and short video competitions titled “Reborn as a Player in Ancient Architecture.” Leveraging online travel agency platforms, the initiative will showcase a wide range of rural products and experiences, promoting premium rural tourism products, routes, and destinations, all aimed at crafting a memorable summer of “Embracing Rural Life.”

The initiative not only highlights the aesthetic allure of rural settings but also encourages visitors to engage deeply with the historical narratives woven into each architectural gem. By exploring these routes, travelers can witness firsthand the architectural brilliance that has withstood centuries, each structure whispering stories of resilience and cultural continuity. Whether it’s wandering through the serene courtyards of ancient estates or marveling at the engineering feats of olden days, these experiences promise to captivate the imagination and foster a profound appreciation for China’s rich cultural tapestry.

Moreover, the campaign seeks to ignite a sense of adventure and discovery among tourists, inviting them to not just observe but to immerse themselves fully in the essence of rural life. It aims to transcend the ordinary tourist experience, offering encounters with traditions that have shaped communities over generations. From sampling authentic local delicacies to participating in cultural workshops, each aspect of the journey is designed to forge connections and create lasting memories.

The cultural and tourism ministry’s proactive approach underscores its commitment to sustainable tourism development, where preservation of cultural heritage goes hand in hand with promoting local economies. By showcasing these hidden gems, the initiative supports rural communities in preserving their cultural identities while opening new avenues for economic growth through tourism. It fosters a symbiotic relationship wherein travelers gain enriching experiences, and local residents benefit from increased opportunities for livelihood and community development.

As these meticulously curated routes unfold, they invite travelers on a transformative journey through time and tradition. Each stop along the way offers a glimpse into the ingenuity of ancient craftsmen and the resilience of communities that have nurtured these architectural marvels. It’s an invitation to explore beyond the beaten path, to discover the soul of rural China through its architectural heritage and vibrant cultural traditions.

In essence, “Creating Beauty, Embracing Rural Life” isn’t just about visiting places; it’s about connecting with history, appreciating craftsmanship, and celebrating the enduring spirit of rural communities. It beckons travelers to embark on a voyage of discovery where every step reveals a new facet of China’s cultural mosaic. Whether you’re drawn to the tranquil courtyards of historic estates or the grandeur of ancient temples, these routes promise an enriching experience that resonates long after the journey ends.

In conclusion, the 82 meticulously curated rural tourism routes represent a tapestry of stories waiting to be told, inviting travelers to unravel the mysteries of China’s cultural heritage while forging memories that transcend time. It’s an opportunity to wander through landscapes steeped in history, to savor the flavors of local cuisines, and to connect with communities whose warmth and hospitality define the essence of rural life. With each route offering a unique narrative, “Creating Beauty, Embracing Rural Life” promises an unforgettable odyssey through the heartlands of China’s cultural legacy.

Homestay service burgeons at Dazhai Village in Guilin

Homestay service burgeons at Dazhai Village in Guilin

Pan Fenglan (Central) engages in conversation with German tourists at her homestay in Dazhai Village, located in Longsheng County, Guangxi Zhuang Autonomous Region, southern China, on June 26, 2024.

Dazhai Village, nestled amidst the picturesque Longji Rice Terraces, boasts verdant landscapes, towering mountains, and a variety of charming homestays.

Recognized as one of the Best Tourism Villages of 2022 by the World Tourism Organization (UNWTO) for its stunning agricultural vistas, the village also prides itself on its thriving homestay industry. This sector annually brings in over 500,000 yuan (approximately 68,854 U.S. dollars) to more than 60 percent of local households.

Homestay service burgeons at Dazhai Village in Guilin002

The flourishing homestay business in Dazhai Village originated from small-scale household catering and recreational services that began to flourish two decades ago when the village was first accessible by highway.

Beyond providing employment opportunities for locals, the homestay industry has catalyzed the growth of tourism-related enterprises in the surrounding areas.

Number of ports eligible for China’s 144-hour visa-free transit policy increased to 37

The National Immigration Administration announced recently that the number of ports eligible for China’s 144-hour visa-free transit policy has increased to 37. Effective immediately, the policy will be implemented at Zhengzhou International Airport in Henan Province, allowing visitors to stay in the entire administrative region of Henan Province. In Yunnan Province, the scope of the policy has expanded beyond Kunming to include nine prefectures/cities: Kunming, Lijiang, Yuxi, Pu’er, Chuxiong, Dali, Xishuangbanna, Honghe, and Wenshan.
144-hour visa-free transit policy increased
Three additional ports have been added to the 144-hour visa-free transit list: Zhengzhou Xinzheng International Airport, Lijiang San Yi International Airport, and Mohan Railway Port. With this announcement, the policy now applies at 37 ports nationwide, including those in Beijing, Tianjin, Shijiazhuang and Qinhuangdao in Hebei, Shenyang and Dalian in Liaoning, Shanghai, Nanjing and Lianyungang in Jiangsu, Hangzhou, Ningbo, Wenzhou, and Zhoushan in Zhejiang, Zhengzhou in Henan, Guangzhou, Shenzhen, and Jieyang in Guangdong, Qingdao in Shandong, Chongqing, Chengdu in Sichuan, Xi’an in Shaanxi, Xiamen in Fujian, Wuhan in Hubei, and Kunming, Lijiang, and Xishuangbanna in Yunnan.

Citizens from 54 countries, including the United States, Canada, and the United Kingdom, holding valid international travel documents and confirmed onward tickets for departure within 144 hours, can transit through these designated ports without a visa and stay in the designated areas for up to 144 hours. During their stay, they may engage in short-term activities such as tourism, business, visits, and family visits, subject to bilateral visa waiver agreements or unilateral visa-free policies between these countries and China.

144-hour visa-free transit policy increased

China’s visa-free policy makes it easier for Australians and New Zealanders travel to China

New Zealand and Australian citizens will find it easier to explore the wonders of China thanks to a recent development that has significantly simplified travel requirements.

During his just-concluded visits to New Zealand and Australia, Chinese Premier Li Qiang announced that China will include these two Oceanian nations in its list of unilateral visa-free countries. This means that New Zealand and Australian passport holders will be able t>o enter China without a visa for business, tourism, visiting relatives and friends, and transit, for up to 15 days.

The effect of this decision was immediate. Just half an hour after the announcement, the number of people in Australia searching for China-related keywords on the international tourism platform Trip.com surged by over 80 percent compared to the previous day.

Visas have long been considered a pain point for travel due to their often-complex procedures and added costs. Removing the barrier is a welcome change for the travel industry, said Anthony Spark, director of South Australia-based travel agency Spark Travel.

Echoing Spark, other tourism experts and industry representatives enthusiastically embrace the simplified travel requirements, saying it will enhance tourism and people-to-people exchanges.

David Su, a long-time tourism practitioner living in New Zealand, believes the decision will facilitate travel, while also creating a new growth opportunity for outbound tourism from New Zealand, making it easier for New Zealanders to enter China or transit through.

New Zealand anticipates a tourism boost to China from October this year, Li Ruiqin, managing director of China Travel Service in New Zealand, said.

New Zealand’s leading tourism companies and agencies have been exploring the Chinese market since early this year, Li said.

“They are stunned by delicious and diversified Chinese food, the efficiency of high-speed trains and the boom of electric cars in the cities during their trip to China,” he said.

For Australians, there is no doubt that the decision will encourage them to consider China for their next trip, Spark said.

“China is a very accessible country for Australians with many great tour packages, including cruise and land options, available to book. I would also expect people with extended family or friends in China to now look favorably towards China for their next holiday,” he said.

During Premier Li’s meeting with Australian Prime Minister Anthony Albanese on Monday, the two sides agreed to provide each other with reciprocal access to multi-entry visas of up to three to five years’ duration for tourism, business and visiting family members.

Songshan Huang, a professor of tourism at Edith Cowan University in Western Australia, said: “Accordingly, we will also expect a higher volume of reversed tourist flow from China to Australia.”

The latest visa policy is a sincere gesture that China would like to further its people-to-people exchanges with other countries, Huang said.

Bilateral tourism exchanges are all about “getting to know each other and forging personal relationships, which then lead to securing further connections such as business and cultural exchanges. Friendly encounters are where it all begins and where the benefits abound,” said professor Chris Ryan from the School of Management and Marketing Operations at the University of Waikato in New Zealand.

The 14 countries that have visa-free travel arrangements with China.

The 14 countries that have visa-free travel arrangements with China.

Great News:More flights between the U.S. and China are about to fly!

flights between the U.S. and China

The Civil Aviation Administration of China (CAAC) announced at its regular press conference Thursday, February 29, Beijing Time that starting from March 31st, airlines from both China and the United States can operate a total of 100 regular passenger flights per week.

It was pointed out at the meeting that since the Spring Festival travel season, the resumption of international regular passenger flights in China has been steadily progressing. From February 12th to 18th, both Chinese and foreign airlines operated 5,389 international regular passenger flights (each round trip counted as 1 flight), which has resumed to 70.7% of the pre-pandemic level.

According to the Civil Aviation Administration of China, currently, international regular passenger flights serve 64 countries, of which 48 are countries participating in the Belt and Road Initiative, accounting for 75%. Flights to 22 countries including Singapore, Australia, the United Arab Emirates, the United Kingdom, Italy, New Zealand, and Turkey have exceeded pre-pandemic levels, and five new countries, Kuwait, Luxembourg, Tanzania, Serbia, and Papua New Guinea, have been added to the list of countries with air traffic.

Regarding flights between China and the United States, starting from March 31st, airlines from both China and the United States can operate a total of 100 regular passenger flights per week.

The press conference stated that the Civil Aviation Administration will continue to increase resource allocation, further optimize approval procedures, support both Chinese and foreign airlines in timely increasing capacity according to market demand, continue to ensure and monitor the operation of international routes and flights of airlines, steadily promote the recovery of international flights, and better meet the needs of travel and business personnel.

The news was also proved by Mr. Nicholas Burns, the U.S. ambassador in China on his X post on Wednesday, February 28, EST.More flights between the U.S. and China are about to fly

Shangri-La Dreams: Yunnan’s Paradise of Ethnic Cultures and Breathtaking Landscapes

In the southwestern corner of China lies Yunnan, a province that beckons with the promise of Shangri-La—a paradise of diverse ethnic cultures, dramatic landscapes, and a harmonious blend of tradition and modernity. Embark on a journey to Yunnan, where every step unveils the cultural richness of its minority communities and the breathtaking beauty of its natural wonders.
Shangri La
Lijiang: A Timeless Tapestry of Naxi Culture

Begin your Yunnan adventure in Lijiang, a UNESCO World Heritage Site renowned for its well-preserved ancient architecture and the rich tapestry of Naxi culture. The Old Town of Lijiang, with its cobblestone streets and traditional courtyard houses, invites you to wander through a maze of alleys that echo with centuries of history.

At the heart of Lijiang lies the iconic Black Dragon Pool, where the Jade Dragon Snow Mountain provides a majestic backdrop. Reflecting the mountain’s pristine beauty, the pool is surrounded by pavilions, bridges, and ancient trees, creating a tranquil oasis in the heart of the city.

Explore the Dongba Culture Museum to delve into the spiritual heritage of the Naxi people. The museum showcases ancient Dongba scripts, traditional rituals, and artifacts that offer a glimpse into the unique worldview of this ethnic group. Engage with local artisans who continue to practice traditional crafts passed down through generations.

Shangri-La: Gateway to the Himalayas

Continue your journey to Shangri-La, a mystical destination nestled in the foothills of the Himalayas. Here, Tibetan culture flourishes against a backdrop of snow-capped peaks and alpine meadows. Visit the Songzanlin Monastery, often referred to as the “Little Potala Palace,” and witness the vibrant prayer rituals conducted by monks within its sacred halls.

Explore the Ganden Sumtseling Monastery, where golden roofs and intricate murals create a mesmerizing architectural ensemble. The monastery’s hillside location offers panoramic views of Shangri-La, providing a serene setting for spiritual contemplation.

For nature enthusiasts, the Pudacuo National Park beckons with pristine lakes, dense forests, and a diverse range of flora and fauna. Breathe in the crisp mountain air as you hike through the park, discovering hidden gems such as Shudu Lake and Bita Lake, surrounded by the beauty of unspoiled landscapes.

Dali: Tranquility by Erhai Lake

Conclude your Yunnan exploration in Dali, a city nestled against the shores of Erhai Lake. Dali’s ancient architecture, characterized by Bai ethnic influences, adds a unique charm to the cityscape. Explore the Three Pagodas of Chongsheng Temple, where towering structures stand as a testament to Dali’s historical significance along the Southern Silk Road.

Cruise on Erhai Lake, where traditional fishing communities coexist with modern lakeside retreats. The serene waters and distant mountains create a picturesque setting for relaxation and reflection. Explore the lively markets of Dali, where Bai women showcase their vibrant traditional attire and handicrafts.

Yunnan, with its diverse ethnic cultures and breathtaking landscapes, invites travelers to discover a paradise where tradition and modernity converge. Whether you’re captivated by the ancient charm of Lijiang, the spiritual aura of Shangri-La, or the tranquil beauty of Dali, Yunnan promises an immersive journey through the heart of China’s southwestern wonders.

Historic Hangzhou: Serenity on West Lake and the Grand Canal

Journey to Hangzhou, a city where ancient traditions and modern life harmoniously coexist, and immerse yourself in the serenity of West Lake and the cultural richness along the Grand Canal. Renowned for its picturesque landscapes and historical significance, Hangzhou invites travelers to step into a realm where time seems to slow down, and every corner reveals a story of centuries past.
Historic Hangzhou
West Lake: A Poetic Oasis

At the heart of Hangzhou lies West Lake, an ethereal landscape that has inspired poets, artists, and emperors throughout China’s history. As you stroll along the tree-lined pathways and gaze upon the mirror-like waters, you’ll understand why West Lake has been hailed as a “paradise on earth.”

Leifeng Pagoda, rising gracefully on the southern shores of West Lake, offers panoramic views of the surrounding landscapes. As the sun sets, the pagoda’s silhouette against the colorful sky creates a scene straight from a classical Chinese painting. Take a boat cruise on the lake to fully appreciate the beauty of the Three Ponds Mirroring the Moon, where ancient legends come to life in the rippling waters.

Discover the allure of West Lake’s islands, where temples and gardens tell tales of bygone eras. Visit the tranquil Lingyin Temple, nestled in the lush hills, and explore Feilai Feng, a serene grotto adorned with ancient Buddhist carvings. Each site reflects the deep-rooted spirituality and cultural heritage of Hangzhou.

The Grand Canal: A Waterway of History

Venture to the Grand Canal, the world’s longest artificial waterway, and follow the ancient trade routes that once connected Hangzhou to Beijing. The canal weaves through the city, offering glimpses of historic architecture and traditional life along its banks.

Wuzhen, a water town along the Grand Canal, provides a living museum of ancient Chinese architecture. Cobblestone streets, arched bridges, and well-preserved residences transport visitors back to a time when the canal was a bustling artery of commerce. Explore traditional workshops, sample local delicacies, and witness the timeless beauty of this water town.

As you navigate the canal’s waterways, passing under ancient stone bridges and through picturesque villages, you’ll understand the historical importance of this waterborne lifeline. The Gongchen Bridge, dating back to the Song Dynasty, stands as a testament to the engineering marvels of ancient China.

Hangzhou’s cuisine, influenced by the fertile lands surrounding West Lake, is a feast for the senses. Indulge in local specialties such as West Lake vinegar fish, Longjing tea-infused dishes, and delicate lotus root pastries. The city’s teahouses, nestled in historic districts, invite you to savor the artistry of traditional tea ceremonies.

Hangzhou, with its serene landscapes and rich cultural heritage, beckons travelers to embark on a journey through time. Whether you’re drawn to the poetic beauty of West Lake or the historical tapestry along the Grand Canal, Hangzhou promises an enchanting escape into the heart of China’s traditions.

Jiuzhaigou Valley: A Colorful Tapestry of Lakes and Waterfalls

Nestled in the heart of the Sichuan province, Jiuzhaigou Valley unfolds like a vibrant canvas, showcasing a kaleidoscope of colors reflected in its crystal-clear lakes, lush forests, and cascading waterfalls. As a UNESCO World Heritage Site, Jiuzhaigou captivates visitors with its breathtaking natural beauty, making it a must-visit destination for those seeking a serene and visually stunning escape.
Jiuzhaigou-Valley
The valley’s name, Jiuzhaigou, translates to “Valley of Nine Villages,” each village nestled within the embrace of verdant hills and meandering rivers. As you embark on the scenic journey through the valley, you’ll encounter a series of terraced lakes, each with its own unique color palette that changes with the seasons.

The Five Flower Lake, with its surreal shades of turquoise and emerald, is a mesmerizing sight. Surrounded by ancient trees and overlooked by snow-capped peaks, the lake creates a serene atmosphere that reflects the pristine beauty of Jiuzhaigou. Mirror Lake, aptly named for its reflective waters, mirrors the surrounding landscapes, creating a breathtaking illusion of an inverted world.

The Pearl Shoal Waterfall is a testament to the valley’s dynamic landscapes. Here, water cascades down a natural staircase of travertine terraces, creating a mesmerizing display of movement and sound. The Nuorilang Waterfall, one of China’s widest waterfalls, adds to the symphony of water in Jiuzhaigou, echoing the valley’s natural rhythm.

Autumn transforms Jiuzhaigou into a painter’s palette, with forests of maple and birch trees turning vibrant shades of red, orange, and gold. This seasonal spectacle, combined with the turquoise lakes and snowy peaks, creates a breathtaking panorama that has earned Jiuzhaigou the nickname “Fairyland on Earth.”

Beyond its natural wonders, Jiuzhaigou is home to diverse flora and fauna, including endangered species such as the giant panda and Sichuan golden snub-nosed monkey. Nature enthusiasts can explore the valley’s hiking trails, where each step unveils new perspectives of the pristine landscapes and abundant biodiversity.

To preserve Jiuzhaigou’s ecological integrity, the number of visitors is carefully managed, ensuring a peaceful and sustainable experience for those fortunate enough to explore this natural wonder. Whether you’re captivated by the vibrant hues of the lakes, the thundering waterfalls, or the tranquility of the surrounding forests, Jiuzhaigou Valley invites you to immerse yourself in the harmonious beauty of nature.

Zhuhai’s Coastal Charms: A Seaside Escape in Southern China

Venture to the southern tip of Guangdong province, and you’ll discover the coastal paradise of Zhuhai. Embraced by the gentle waters of the Pearl River Delta and graced with golden beaches, Zhuhai beckons travelers with its laid-back ambiance, stunning ocean views, and a harmonious blend of modernity and tradition.

The city’s iconic landmark, Fisher Girl Statue, stands proudly along the coastline, symbolizing prosperity and good fortune. As you stroll along Lovers’ Road, a scenic coastal promenade, you’ll be treated to breathtaking views of the South China Sea, creating a romantic atmosphere perfect for a leisurely walk or a quiet moment of reflection.
Zhuhai
Zhuhai’s beaches are a haven for sun-seekers and water enthusiasts. Hengqin Beach, with its soft sands and clear waters, invites visitors to relax under the sun or engage in water sports. Escape the hustle and bustle at Dong’ao Island, where pristine beaches and turquoise waters offer a tranquil retreat.

For a taste of local life, explore the charming historic district of Xiangzhou. Traditional architecture, ancient temples, and vibrant markets create a cultural tapestry that showcases Zhuhai’s rich heritage. Savor local delicacies at bustling street stalls or immerse yourself in the lively atmosphere of the Gongbei Underground Market.

Zhuhai’s modernity is epitomized by the architectural marvel of the Zhuhai Opera House. This avant-garde structure, surrounded by water, hosts cultural performances and reflects Zhuhai’s commitment to the arts. Nearby, the Chimelong Ocean Kingdom, one of the world’s largest marine theme parks, provides an immersive experience with marine life and thrilling attractions.

A journey to Zhuhai wouldn’t be complete without exploring the neighboring islands. Take a ferry to the tranquil retreat of Hebao Island, where lush landscapes and pristine beaches offer an escape from the urban hustle. Hike through trails, visit ancient villages, and witness breathtaking sunsets over the horizon.

Zhuhai’s culinary scene is a delightful fusion of Cantonese and Portuguese flavors. Savor fresh seafood at the renowned Seafood Street or indulge in Macanese cuisine in the vibrant Hengqin International Leisure Tourism Island. Zhuhai’s diverse dining options cater to every palate, offering a culinary journey through the region’s cultural influences.

Whether you’re seeking a romantic coastal retreat, an adventure in water sports, or a cultural exploration, Zhuhai invites travelers to savor the charms of southern China’s seaside paradise. With its blend of natural beauty, cultural richness, and modern amenities, Zhuhai promises an unforgettable coastal escape.

Wonders of the East: Exploring the Yellow Mountains in Huangshan

In the eastern part of China, where mist-clad peaks and ancient pines create a landscape reminiscent of traditional Chinese ink paintings, lies the Yellow Mountains (Huangshan). Renowned for their otherworldly beauty, the Yellow Mountains have inspired poets, artists, and travelers for centuries. Join us on a journey to explore the wonders of this UNESCO World Heritage Site, where nature and mysticism intertwine.
Yellow Mountains in Huangshan
The Yellow Mountains’ ethereal landscapes are characterized by granite peaks, twisted pine trees, and swirling mists that give the impression of a celestial realm. Begin your ascent through the scenic cable cars or traditional stone steps, immersing yourself in a world where every turn reveals a new vista of awe-inspiring beauty.

Witness the iconic Sea of Clouds phenomenon, where misty veils envelop the mountain peaks, creating an ever-changing panorama. As the sun rises or sets, the play of light and shadow on the rugged terrain paints a surreal picture, making each moment on the Yellow Mountains a living canvas.

The ancient pines of Huangshan, some over a thousand years old, add a touch of mysticism to the landscape. Their gnarled branches, often shrouded in mist, create a sense of timelessness. Be sure to visit the iconic Welcoming Pine, a symbol of longevity and good fortune, perched precariously on a granite peak.

A trek to the Lotus Peak, the highest point of the Yellow Mountains, rewards adventurers with panoramic views of the surrounding peaks and valleys. The Grand Canyon of the Yellow Mountains is another must-visit, where narrow pathways wind through towering cliffs, and crystal-clear streams add a melodic soundtrack to your journey.

For those seeking a cultural dimension to their mountainous adventure, explore the ancient villages nestled at the base of the Yellow Mountains. Hongcun and Xidi, both UNESCO-listed, boast traditional Hui-style architecture, centuries-old residences, and a serene atmosphere that transports visitors back in time.

As the seasons change, so does the charm of the Yellow Mountains. Spring brings blossoming flowers, summer blankets the landscape in lush greenery, autumn paints the foliage in fiery hues, and winter drapes the peaks in a pristine blanket of snow. Each season unveils a different facet of the mountains’ allure, creating a year-round destination for nature enthusiasts.

Huangshan, with its timeless beauty and natural wonders, invites travelers to transcend the ordinary and embrace the extraordinary. Whether you’re a hiker seeking the thrill of mountain exploration, a photographer capturing the magic of mist-shrouded peaks, or a soul in search of tranquility, the Yellow Mountains offer an enchanting escape into the heart of China’s majestic landscapes.

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