The 2019 China tourism development report, which took a year to compile by the research team of the Wuhan branch of the China tourism academy, was released in Wuhan on Dec 19. From the perspective of global and domestic linkage and social, economic and cultural integration, the report makes a comprehensive and in-depth review and evaluation of China’s annual tourism development performance, key issues and hot issues, and evaluates and ranks the tourism competitiveness of provinces and key cities in China.
From different perspectives of the world, region and industry, the research group makes a comprehensive review of the development of China’s tourism industry. While highlighting the research features of the report series, the timeliness and scientificity of the research are highlighted. The report consists of the general report and the special report.
The reform of cultural and tourism institutions is progressing smoothly, and the policy environment for industrial development is sound. This year, the reform of cultural and tourism institutions has been implemented at the municipal and county levels. At the same time, a series of policies have been issued and introduced, involving many fields such as tourism poverty alleviation, scenic spot tickets, high-quality development of characteristic towns, tourism dishonesty, etc., creating a favorable policy environment for industrial operation.
Three markets continue to run well, the entry market continued to warm. In 2018, the number of Chinese domestic tourists, outbound tourists and inbound tourists reached 5.54 billion, 149.7 million and 141.2 million respectively. Domestic tourism revenue, outbound tourism expenditure and inbound tourism revenue were 5.13 trillion yuan, 277.3 billion U.S. dollars and 127.1 billion U.S. dollars, respectively. According to the data of the last three years, the outbound tourist arrivals of China show a rapid growth trend with an average annual growth rate of 9.1%. The inbound tourist arrivals have continued to recover since 2014 with an average annual growth rate of 1.8%, while the domestic tourist arrivals have a relatively low growth rate of 11.5%.
The investment scale is the second largest in the world, and the investment subjects are increasingly diversified. According to the world tourism and travel council, China’s tourism investment in 2018 stood at us $161.5 billion, up 4.40 percent year on year, firmly ranking second in the world. Since the 13th five-year plan, tourism investment has maintained an average annual growth rate of 6.82%, attracting diversified capital including government investment and financing platforms, private enterprises and non-tourism enterprises.
Overall contribution remained the second largest in the world, but growth slowed. In terms of domestic contribution, statistics released by the ministry of culture and tourism show that total tourism revenue reached 5.97 trillion yuan in 2018, up 10.5 percent year on year. The overall contribution of tourism to GDP was 9.94 trillion yuan, accounting for 11.04% of GDP. In terms of international contribution, according to the world tourism and travel council, the combined contribution of China’s tourism industry to global GDP reached us $1509 billion in 2018, ranking second in the world. The number of jobs contributed by the tourism industry is 79.91 million, ranking the first in the world.